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Indian weddings are easily among the most colourful, elaborate and lively in the world. Unlike the West, where it is the bride and the groom that are the prominent characters, in an India wedding, it is the immediate and extended families on both sides that are the star players! A wedding is a social affair, and heralds the coming together of not just the couple but of their families as well. So, it should come as no surprise that a majority of the youth comply with their family’s wishes even today and go in for arranged marriages.

A typical Indian wedding comprises of three broad segments – the pre-wedding ceremonies (which are almost as elaborate as the actual wedding itself), the wedding and some post-wedding rituals.

India is a vast and diverse country, with the North, South, East and West each having its own distinctive languages, cuisine, customs and traditions and wedding rituals.

North Indian marriages

A traditional North Indian wedding takes place at the brides’ home. North Indian marriages are characterized by several pre-wedding and post-wedding ceremonies. The most important pre-wedding ritual is that of the Mangni or Sagai (engagement ceremony). The boy and the girl exchange rings in the presence of a religious priest and family and close friends.

On the actual day of the wedding, the boy’s family sets off for the girls’ house in the evening amidst a lot of cheering, dancing and general merriment. The groom mounts a brightly adorned horse, usually with the youngest boy of the family sitting up front with him. He is preceded by a crowd of his male and female relatives, and friends, dressed in all their finery and accompanied by a musical band. His face is covered with a curtain of flowers (the sehra which is tied by his sister). The noisy, procession, with the band belting out the tunes of the latest Bollywood chartbusters, makes its leisurely way past residential houses, busy streets before finally arriving at the girl’s house.

The groom and his family are warmly received by the girl’s family, new members greet each other by exchanging garlands of flowers.

Finally, the groom and the bride, seated on a dais, get up to exchange garlands in the Jaimala ceremony – one of the most important of North Indian wedding traditions -amidst a lot of good-natured cheering.

The next part is the most symbolic one – the Saat Pheras (or the seven steps) that the bride and groom take around the ceremonial fire. Thus usually takes place very late – usually after 12 midnight – much after the guests have feasted and left and only the very close relatives on either side are left. Both of them circle the scared fire, taking vows to love and honour each other throughout their lives. The groom then applies a streak of vermilion to the bride’s head, after which they become lawfully wedded husband and wife.

The bride is then given a tearful send-off by her family as she leaves with her new husband to start a brand-new life.

South Indian marriages

The biggest difference between North Indian and South Indian weddings is that the latter takes place during the day instead of at night. The basis for the rituals is the same except that they are conducted in a different manner.

The wedding venue is usually a hall where the wedding mandap ( a small covered enclosure) has plantain trees tied to both the gateposts, overhead festoons made of mango leaves strung together, and Rangoli designs (intricate designs made with coloured powder) at the entrance.

The evening before the actual wedding day, the bridegroom is led in a flower-decked procession from a temple by the bride’s parents to the marriage Mandapam (hall). Once there, the formal espousal ceremony takes place. The elephant-headed god Ganapati, the God of Initiation, is invoked, and is entreated to keep away all obstacles away from the couple.

The ritual is followed by presenting clothes to the couple. Interestingly, the marriage ceremonies are performed separately by the bride and the groom.

The marriage ceremony is formalized in the hall by a Vedic priest who chants ancient hymns and verses, recalling the names of three generations of ancestors of both, the bride and the groom before all who have gathered to witness the wedding. The bride and the groom exchange garlands when they are lifted onto the shoulders of their respective uncles.

The bride then sits on her father’s lap for the ‘Kanyadan’ (giving away the daughter) ceremony to the bridegroom. The bride is presented with a Mangalsutra (the scared necklace that signifies her married status) as well as a new sari which is draped around her by the sister of the bridegroom.

After this, the groom walks seven steps with his bride, holding her hand in his. The seven steps are the most important part of the wedding ceremony.

The wedding is followed by an elaborate and delectable wedding feast, usually vegetarian.

The unwritten rule of effective advertising involves creating ads that appeal to people’s emotions, these appeals can be broadly categorized into fear, sex, humor, music, rationality, emotions and scarcity. These appeals are something that are experienced by everyone universally, regardless of race, financial stance or intelligence.Think back to an advertisement that you can remember, what appeal did it have? chances are it fit into one of the “magic 7” appeals, perhaps even using a mixture of the appeals. Needless to say the successful advertisement is not only the one you remember, but the one you remember in a positive light. Successful marketers are able to create advertisements customers favorably recall in memory… and we all know positive attitudes lead to positive behaviors, such as consumers buying your product! Below is a guide to using the appeals, highlighting both positive and negative consequences associated with using the advertising appeals.

Fear Appeal – The first advertising appeal and perhaps the most effective to date, is the advertising appeal of fear. Fear is an emotion that has existed as long as intelligible life has walked the Earth. Fear advertising concentrates on emotional responses from customers to a perceived threat, typically severity and vulnerability. An example of a fear appeal would be an advertisement for a “web hosting” company focusing on the severity of downtime experienced on the site and the customers vulnerability of losing business due to downtime. The Good – Fear appeals tend to be very persuasive and are great for capturing peoples attention, such as an eye-catching advertisement of an injured car crash victim due to drink diving. The Bad – hard to gauge how much fear to use, too much and you can scare people away from your ads and too little fear and nobody will notice your ad.

Sex Appeal – Another universal aspect of being human, sex has been used for years by marketers to capture attention of the sexes. The use of sex can be subliminal, sexually suggestive, nudity or sensuality, ever notice how most people that appear in ads tend to be attractive? An example of sexual advertising is with the America’s Next Top Model TV series, which has ads showing the girls in sexually suggestive clothes to lure in male viewers to watch episodes. The Good – Sex is proven to cut through clutter, if your advertising in a busy time-slot using sex appeals will help your ad get noticed, this helps increase brand recognition The Bad – Sex appeals can be provocative and may cause negative reactions with different cultures (non-western) and sex appeals are so prevalent nowadays that they no longer carry the WOW-factor they once did.

Humor Appeal – Everyone loves to laugh and most people have negative attitudes towards advertising but positive reactions to humor, a consumer watching a humorous ad laughs, tells people the joke and remembers this greatly helps marketers. There are many memorable TV ads that use humor to promote their brands, the John West Salmon ad where a man fights a bear for salmon effectively leverages the humor appeal The Good – Humor is one of the best methods for cutting through advertising clutter as funny ads are more easily noticed by the increasingly time-scarce consumer, humor gets attention, stays in peoples memories and typically win awards The Bad – it is important that the joke does not overpower the brand or its associated motto, if people remember the joke but not the brand this is not effective. Advertisers must also be culturally aware as what is funny in one culture may be offensive in another.

Music Appeal – Music is something that everyone enjoys, music is something that is both personal and causes people to recall moments that are both good and bad in their life. Music helps capture attentions and link to the consumers emotions. An example of music appeal is soft drink company 7UP using the song ‘sunshine’ by the Partridge family, this helped resonate the message to their target market. The Good – using a well known song can bring back positive nostalgic memories in consumers causing them to have positive attitudes towards your brand, music’s intrusive nature means that people can still be attracted to the ad even if they are avoiding ads in general. The Bad – certain music can cause negative reactions in consumers if they relate to bad memories in the past.

Rationality Appeal – The rationality appeal relies on consumers actively processing the information presented in the ad, this appeal is typically used in print media due to the consumers having more time set aside to read the advertising in this medium. Typically rational appeals focus on the practical, functional or utilitarian needs of consumers. Rational appeals are typically used in advertising drugs or healthy lifestyle products like Vitamins, such as recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the individual vitamins to appeal to knowledgeable consumers. The Good – rationality is great for high-involvement products and for B2B advertising The Bad – the rational appeal must be credible as false claims can cause negative brand attitudes.

Scarcity Appeal – Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by offering The Good – scarcity is great for encouraging users to take action, and is often effectively used with other promotions like coupons, sweepstakes and contests The Bad – scarcity appeals must be genuine or consumers will harbor negative attitudes towards your brand.

Emotional Appeal – Appealing to the emotions of consumers is an effective technique for capturing attention and fostering attachments for a consumer to your brand, it is generally more effective to concentrate on positive emotions like happiness, joy, trust and love. Typical industries that use emotions in their advertising copy are banks and insurance agencies who often center on optimistic emotions like happiness and joy in an attempt to reconcile commonly held stereotypes of these industries as corporate mega powers. The Good – emotional appeals combine with nearly every appeal very effectively, can be the key to building up brand loyalty amongst customer base The Bad – emotional appeals must match the target market and current PR history of the company, consumers are increasingly aware of advertising messages.

In summary, the seven appeals of advertising are useful to understand when in the beginning stages of creating an advertisement whether it be online or offline, building your advertisement around a given combination of appeals acts as a good starting point. Some tried and tested combination’s of advertising appeals includes the combination of fear and rationality (typically used in anti-smoking advertising), and the use of music and emotion generally are a good basis for any advertisement. In the end the appeals should be taken into consideration with other factors, namely your organizational marketing objectives, media strategy, target market make-up and brand strategy. If for example your organization is a local newspaper that caters to a demographic of 40 and above, and its looking to improve its brand loyalty by expressing its concern and care for the local community, a emotional or rational appeal would be most appropriate in helping you reach your marketing objective of brand loyalty with your target market.

 

Over the past ten years a majority of the top ten songs on the Billboard charts has been consistent trendsetters. Songs that have saturated radio airwaves by the masses are placed in constant rotation to enthrall us. These songs appeal to a certain audience that often allow those in the music industry to capitalize on the opportunity to gain new fans of the most popular genres of music today. But some of these genres of today music have lost the luster for true music lovers, that they often resort to the classic CD’s from their youth just to hear music they deem as good music.

But what is considered “good music”? According to industry executives, “good music” is “any music that can capture the attention of an audience.” However; for the demographic of listeners in their mid twenties to mid thirties, “good music” is music that’s worth listening to many years after, and whose lyrics has meaning and depth.

So if the music industry has released nothing but “good music” over the past ten years, then why is it that the demographic of listeners in their mid twenties, thirties and older doesn’t find it worth listening to?

After further discussion with Atlanta’s LS Muzik Group, a company representative says, “most of the music that is released today has a certain appeal that reflects the trend set during that time. If at that time, snap music or crunk music is the sound that’s in, then that’s what the trend will follow. It is rare that you’d find “good music” [from the likes of] a Neyo, R. Kelly, Usher, Mary J Blige, Anthony Hamilton, or Musiq Soulchild to name a few. Not including good folk, rap, country, gospel, blues, jazz, or alternative rock music from some great artists who are worth listening to also. But out of the few named, there’s really not that many artists today that has potential for longevity. These artists are force fed to the consumer just to make record sales. We truly doubt half of them will be around to play sold out arenas in the next ten years.”

Hoping to bridge the gap between the two demographics of listeners in their mid twenties to mid thirties, the company looks to bring back good music that is worth listening to by adapting the Motown approach by signing good talent and releasing heartfelt songs with meaning.

Although the idea to bring back good music is what LS Muzik Group intends to do, there’s still that certain group of listeners the company may struggle to gain. Mainly because the music industry have already captured the attention of this group over the past ten years with music that has a sound of its own, a sound that has captivated them with what LS Muzik Group deems as over synthesized sounds. It is unclear however, as to how the company plans to win over that demographic, when all they know is what the music industry have force-fed them.

And because of this, the dividing line between the two demographics has left a void in the music industry, simply because true music lovers aren’t as fascinated with listening to over synthesized sounds that has little to no substance. This has crippled record sales over the past ten years.

In spite of the clever marketing initiatives by the music industry to capture true music lovers, the effort hasn’t been significant enough to impact their decisions to enjoy listening to the music released today thereby causing most of the music released today to barely go gold or platinum. This is all due in part not only to the Internet, but because true music lovers in their mid twenties, thirties, and older who enjoy good music, are not buying what is most popular today. But if what’s popular is Trey Songz or Chris Brown, then how is it that either of the two artists survives in such an industry where their level of success or failure is dictated by their marketing, and not their music.

“Record companies have gotten somewhat smart on how they market and release artists. Their idea to market and release Chris Brown or Trey Songz on the same Tuesday as they would Robin Thicke or K Jon isn’t the same. Simply because record sales for Chris Brown or Trey Songz may be slim for the first week of release, that marketing and releasing Trey Songz against K Jon on the same date would immobilize their sales goal of going gold or platinum, against a more likely artist that can, who has a more mature fan base of true music lovers who enjoy listening to good music,” says one industry executive.

This scenario is all too common in the industry today, whereas album release dates are rescheduled all due in part to industry executives being aware of the competition. Often times that competition is welcomed in what appears to be a rivalry to see who can out sell the other, as with the Kanye West and 50 Cent release in 2007. Rivalries such as this makes for clever marketing that will often propel record sales through the roof the first week of release, causing artists to go platinum. However at what cost to record companies? “Record companies can pay millions of dollars to market an artist all at the expense of gaining a few true music lovers. The gamble is to win the few they think will be loyal followers. While hoping the artists does their part to deliver good music to keep them [the fans] loyal.”

But with dismal record sales on the rise, artists are struggling to deliver good music to keep true music lovers devoted. Long gone are the days of the Motown Sound, Disco, P-Funk, and New Jack Swing era that we’ve all grown so accustom to that has found its way in music today through the practice of “sampling”; that most artists have lost all sense of creativity to produce almost anything remotely appealing to true music lovers. In order to win them over without the over synthesized sounds, they must sample or take portions of music from great artists like Teddy Pendergrass or The O’Jays just to get their attention.

So how can music get a fresh revitalization to capture the attention of true music lovers? Well according to LS Muzik Group, “bring back live musicians and artists who feel passionate about love and family values.” This could well be true, being that everything in heavy rotation on the radio is all about sex. “Where are the family values in the songs we hear today, there aren’t any. Most parents today don’t want their children listening to the radio, mainly because all they’re hearing is about sex.” From Trey Songz “Invented Sex”, to R. Kelly’s “Number One”, songs like these have saturated commercial radio and have left somewhat a bad taste in the mouth of true music listeners.

However artists like R. Kelly who has a solid fan base of loyal true music listeners, releasing songs like “Number One” is often well taken, being that an artist of his caliber is able to release just about anything and go platinum.

The musician in R. Kelly has allowed for him to survive in an industry that lacks creativity. Yet, he manages to stay in touch with his fan base while adjusting his talents to accommodate both younger and older audiences with songs like, “Number One”. But can the same be said of an artist [like a] Trey Songz? “Trey Songz is a talented artist; however, his fan base of course is entirely different from that of an R. Kelly or Robin Thicke not only because of the way he’s marketed, but also how he appeals to an audience that doesn’t understand good music. But considers what he sings to be. Keep in mind we are talking about a group that may not have even grew up listening to “good music” from the 70’s, 80’s or 90’s.”

Because of this lack of understanding, Trey Songz is able to sustain a fan base based entirely on his talents as a singer, songwriter and producer and thereby, creating music that his record label deems worthy of marketing and releasing to his fans. It is this group of listeners who are twenty-five and under, the music industry caters to without a second thought of catering to the older audiences. Why is this? It appears that a majority of the top ten songs on the Billboard charts is created by artists who themselves are twenty-five years of age and under, and who are basically creating music just for their age group. This has allowed for teenagers and young adults with a great deal of disposable income to spend their earnings from part-time jobs, birthday and holiday money on music, thereby pumping a small breath of life into the industry to keep it a live. So what’s going to happen once this age group gets much older and mature? Are they likely to even consider listening to Trey Songz or Chris Brown ten years from now?

The combination of good marketing combined with good talent can make artists such as Trey Songz a huge success because of the trend set in the industry today. Allowing record companies to capitalize off their talents now, and possibly tomorrow, depending on the terms of the artist-recording contract. Whereas in the days of Motown-“good music” was all it took to propel the success of an artist. It was imperative that Berry Gordy developed and released artists he knew could create “good music” that’s worth listening to many years after. This process of artist development became a critical element in the music industry up until 2000, when record labels took the time to develop an artist for longevity.

But if the trend has been set in motion to follow music that’s been hot for over the past ten years, then going against what the industry is doing to bring back “good music” with great lyrical content, is what LS Muzik Group looks to do and pave a way of their own in the industry.

With a well driven team of professionals and a roster of talented musicians and singers like Mr. Tao Jones and Jackie Watson who seek to change the direction of music released in the industry today, it is likely that “good music” can make a major comeback in commercial radio.

But what would be the downside to all of this? One major downside would be discovering more artists like Mr. Tao Jones and Jackie Watson who have the passion to write and sing “good music”. The other is how to reach the demographics twenty-five and under who are captivated with what they’ve heard on the radio for the past ten years. To this group of listeners, growing up in an era where music is either sampled or synthetically created is all they know to be good music. However not understanding where the music they’re listening to originally derived from.

Music from the 70’s, 80’s, and 90’s is now considered old school to this younger audiences, which today has all become obsolete, leaving room for a younger hip sound that’s all synthetically created like fast food. So what was once old, is now new again.

Take Monica’s “Everything”, a melodic rendition of Denise Williams, “Silly”. This is a classic example of an artist who feels passionate about love and family values, has great talents, a solid fan base, and understands that the industry needs “good music”. However with the odds against her to accommodate her fans, record label, and a younger audience who thinks her music is old school, it is difficult for Monica or any artist of her stature from 70’s, 80’s and 90’s to make a comeback.

“In order to survive in the music industry today, an artist who once were in high demand during those days, would have to readjust their talents to accommodate the trend today in the industry. This doesn’t necessarily mean change the style of music that made them successful for years, but do what it is they do best while incorporating a younger hip sound that will appeal to both audiences.”

However not all artists can readjust and appeal to a younger audience. Artists like Monica are learning that the industry has changed dramatically over the years with an all-new sound that has made it somewhat complicated to adjust to, making it difficult to comeback. But often times an old school artist can return like they’ve never left and go platinum. Take Charlie Wilson, former member of the famed G.A.P Band or George Clinton architect of the band Parliament-Funkadelic, these artists have set a perfect example on how to readjust their talent in rap music to accommodate the trend of the industry to reach the younger audiences. It is this adjustment that Charlie Wilson and George Clinton were able to comeback with rap artists like Snoop Dogg and Ice Cube.

Although this strategy may have worked for Charlie Wilson and George Clinton-it is by far a long shot that other artists of 70’s, 80’s and 90’s can achieve. Because of the generation gap within the music industry, it is clear that fans are divided between what’s considered “good music” and what’s not. Therefore making it difficult to bridge the gap. And if record executives continue to overlook this issue, artist they consider as today stars will suffer immensely with record sales in the coming years, leaving them with a short term musical career. Here today, gone tomorrow.

You might be surprised to learn that there are different types of locksmiths around. This is essential especially for those who want a more specialized service. Residential, commercial, automotive and forensics are the types of locksmiths that are accessible although the forensic ones are rare as they usually work with investigative agencies or law enforcement agencies.

Residential

Residential locksmiths are experts when it comes to making the home safe and secure. As most homes have the regular locks installed near window frames, it might compromise the safety of the family. These experts can install a double cylinder lock that needs a key inside for the door to open to give extra security. Aside from this base-knowledge they can also re-key locks as well as have them replaced in such a way that these are not easily tampered. They can also do entry gates, screen doors, sliding as well as emergency services.

Commercial

A commercial locksmith specializes in locks that are manufactured for business purposes. Examples would be installation of panic bars, replacing locks in file cabinets, installation of automatic door closer, safe/vault installation as well as installing a master-key system. Panic bars are especially important as they would provide workers a means to exit the building premises in case of emergencies.

Automotive

Automotive locksmiths are the ones that you go to if you ever need a spare car key or want a replacement when you’ve lost the original car key. These experts can help automotive owners in choosing the right type of car keys that would best suit their needs. Most automotive locksmiths are familiar with transponder car keys and can also do re-programming at a lower price compared to the same service that car dealers offer. Aside from transponders, they can also unlock cars, change or replace ignition locks, provide laser cut keys and even offer lock services for high security vehicles.

Services

In choosing the locksmith that would best suit your need(s), it is important to deal with a company that is licensed and has done background checks on their employees. This is to make sure that the company that you would be transacting with is legal and since some items in the house might be valuable or important documents are inside vaults or safes, one is assured that the person they are dealing with is someone who they can trust. Consider talking with someone who knows a reputable locksmith especially if you’ve just moved in or purchased a new home or office.

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.

Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.

Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.

Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.

Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.

A lot of people are enchanted by the idea of owning a pet fox. They’re charming, intelligent animals, and there is a lot of appeal in having a “special” animal that not many people have. While foxes can make decent pets for someone with the time and resources to care for them, a lot of people make the mistake of buying a pet fox thinking it is going to be just like a dog.

1. Foxes Are Difficult to Train

Dogs are born with a very strong pack mentality. A dog sees you as its alpha, and is hard-wired to want to obey the leader. They live to please you. A fox, however, lives to please itself. While they are very intelligent, the core motivation of a fox is different than that of a dog. The dog wants to please you and make you happy, the fox wants the treat.

2. Foxes Stink

Foxes have a very strong odor. While a dog can take a few weeks without a bath to work up a powerful stink, foxes smell skunky 24/7. This strong, musky odor can be lessened somewhat by having the fox neutered, but it cannot be eliminated entirely.

3. Foxes Are Shy

Many people picture a fox as an awesome pet that they can show off to their friends and neighbors. Unfortunately, the reality almost always falls far short of this. While foxes often become very attached and affectionate with their families, they remain impossibly shy around visitors and strangers.

4. Foxes Have Special Needs

Foxes have special dietary and exercise requirements outside that of a dog. They are extremely energetic, and require loads of exercise every day. A large, carefully-built outdoor enclosure is a must. Which brings me to my next point…

5. Foxes Are Escape Artists

Foxes are much more proficient at getting out of enclosures than even the most determined dog. They can leap six feet in the air, climb up fences, and even cling upside down to climb along a chain link ceiling for short distances. Any enclosure that is meant to keep foxes must not only be large, but impossible to dig out of and have a full roof.

6. Foxes Are Destructive

Many people buy a fox under the mistaken impression that it can be kept as an indoor pet, and left with free run of the house while they are away at work. Nothing could be farther from the truth, particularly with the larger species like red foxes. They will steal and hide anything small enough for them to carry, and shred just about everything they can get their teeth in to. It is nearly impossible to break even the best-trained fox of these behaviors. A dog can be taught not to chew things, a fox can only be taught not to chew things while you’re watching. While a fox is loose in the house, it requires constant supervision.

In conclusion, foxes can make fascinating pets for people who are prepared to care for them. If you are interested in a pet fox, go into it with your eyes wide open, do your research, and understand that caring for a fox is not like caring for a dog.

How do Filipinos celebrate weddings may sound strange to foreigners, but if they do get a chance to witness a traditional Filipino wedding, they will certainly love the experience. Weddings in the Philippines are never a one-day event. The wedding preparation takes months. And then comes the wedding day itself which in most cases begins from sun-up to sundown.

Filipino weddings are typically solemnized in the church, officiated by a Catholic priest or a pastor, depending on the religion of the couple. Garden weddings have become quite popular these days, too, but usually they are allowed only when it is not going to be a Catholic wedding.. If it is, the couple must have been married in civil rites first for them to obtain permission to get married in a garden or non-church setting.

Catholic wedding ceremonies, regardless of where thuey are celebrated, usually takes more than an hour to finish. The bride arrives in a bridal car, a carriage, or mode of transportation for that matter just minutes before the wedding. Then the church bells ring, signaling the start of the ceremony. The wedding ceremony begins with the processional of the wedding entourage composed of the groom, the parents of the groom, the principal sponsors (some have as many as 20 pairs of principal sponsors!) who will stand as witnesses, secondary sponsors who will light the candles, and put on the veil and cord, the maid or matron of honor, the best man, the bride’s maids and junior bride’s maids, the coin bearer, the ring bearer, the bible bearer, the flower girls, and finally the bride who may or may not be accompanied by her parents. Sometimes, the processional alone can take 20 minutes already!

The mass proper then begins; incorporated therein are the wedding rituals such as the exchange of vows, the exchange of rings, and the giving of the arrhae. A photo shoot after the mass is customary. This can take another 30 minutes to one hour. If you want this portion to be organized, better get the services of a professional photographer who has vast experience taking wedding photographs.

After the wedding, the guests proceed to the reception. It can be in a hotel or in the bride’s residence. Hotel wedding receptions can be very expensive, but they can be less stressful for the couple and their families as they no longer need to stress themselves out any more than they already have. Wedding receptions held in the house are more comfortable and fun, though. All the neighbors get to be invited which make the affair very memorable. They are also less expensive, but can be more tiring.

During the wedding reception, the usual rituals, such as the slicing of the cake, the throwing and catching of bouquet and garter, and the releasing of doves, are observed, with some variations. There is an abundance of food, lots of table-hopping, greeting friends and guests, picture-taking, dancing, singing, and tears of joy.

So how do Filipinos celebrate weddings? Well, Filipino weddings are joyously celebrated, that’s for sure!

 

Imagine yourself in a room full of tempting food, jellies, chocolates, pastries, cakes, pizzas and much more mouth watering dishes. Slurp… I know by now you are too tempted to get to the market and buy yourself a nice, juicy burger, coke and an ice cream tub or are ready to order a pizza, rather than reading.

Just for a moment think of the chefs who stay in the kitchen all day long that is loaded with scrumptious cuisines giving out such enticing and alluring aromas. It must be really tough for them to resist the delicacies they prepare for their customers. One the other hand, if they start tasting every dish they prepare it will be extremely tough for them to sustain good health.

It is said, ‘People judge a book by its cover’, and the same applies to a cook too. A healthy and fit chef ascertains us that he is health conscious and knows all about good and rich cooking. This might not prove true in all cases; some guys do not have such luck. There are many professional chefs are surrounded by buttery carbohydrates, rich sauces, creamy puddings and fine succulent meat but are thin like a Cornish wafer.

The roly-poly chefs that we were accustomed to once, are replaced by much more disciplined, controlled and healthy chefs. There was a time when a thin chef was not trusted but today the scenario has totally changed. The more lean and fit a chef is the more energetic he will be. A chef should be prepared to bounce around the kitchen in order to do everything just right.

Being a chef, it is important to taste every dish and every dessert prepared to ensure it is delicious. In doing so the fats keep on settling on the stomach, in turn making you fat. To avoid this, it is better to take small mouthfuls in intervals. Small meals ensure better metabolism. Some chefs believe in drip free food and indulge in raw fresh fruits, raw vegetables and much water. They also avoid any sort of meal in between lunch and dinner. Lastly, a good 20 minutes walk each day. In case you do feel hungry at night, eat a bowl of cereal.

A chef is however known for his skills in cooking and preparing meal yet his physical appearance and nutritional habits also play an important role. Not only does it attract more customers for him but is also important for his own good.

Nutrition is also an important aspect of cooking delicious foods. And chefs are not an exception to this rule. While pursuing their education in the culinary arts, one of the subjects that these aspiring chefs study is Nutrition. Here, they learn about the amount of nutritive elements present in each ingredient – and how to analyze and determine which foods have how much nutritive value.

No doubt, this knowledge goes a long way in helping these chefs create delicacies that are not only tasty but also healthy for their customers.

 

During the recent years many people have started doing exercise, taking yoga classes and also following strict diet in many countries. The reasons behind these activities are many, like work-stress, people suffering from diabetes, people taking lots of fats in their food and due to the pollution and the ongoing urbanization. Most of the people living in the cities suffer from heavy pollution due to heavy intakes of carbon monoxide in their bodies. Due to this heavy intake there are many side effects involved in this process.

Most of the people are also addicted to smoking and alcohol, recent studies by an organization out of 100 people 60 percent drink significantly more than is healthy. Also in most of the countries even the percentage of the female population abusing alcohol is increasing. Due to this many of the doctors suggest people take regular exercises and also play sports in their leisure time. In the last ten years heart diseases has increased enormously from 35% to 70%. In recent years most of the children are born with diseases, a result of their parents poor health and lifestyle. So in these times it is necessary to follow some rules so that our health as well as our younger generations will be healthy.

Keeping healthy is nothing but keeping our body clean with healthy habits like taking regular exercise. First of all a regular jog of 2 km is enough for an individual of an average age. During the school days till college everyone is involved in one or other sport, but when people find a job they forget about health and they soon become busy in their work. One should consult their doctor every 3-4 months for a regular checkup’s. They should not be stressed – if they find stress they should take yoga classes every day, so that their blood pressure will be normal. Otherwise that would lead them to hyper blood pressure or hypo, which may lead to heart disease. Most of the corporate companies in USA as well as rest of the world are employing dietitians, physiotherapists, and also good doctors to take care of their employees.

The next thing I want to discuss is the diet because the intake food which we are taking is responsible for all the fats, carbohydrates,proteins and necessary enzymes which will be useful for the energy conversion or utilization in the human body. We should follow the diet very strictly by avoiding the junk food available in the market. A recent survey states that most of the people fall ill by consumption of junk food. A food with little fat is advisable because by taking more fat content the fat will be accumulated in the veins and arteries in the human body which result in high blood pressure which may lead to heart disease. In order to reduce the fats in the human body we should take less oil or cheese or butter in our food there by controlling the fats in the human body. Regular exercise will be helpful to control the fat in the human body.

By playing sports it will be a good exercise in the human body. Swimming is also a good sport. We should maintain our body weight according to our height. There we can reduce our health problems to most of the extent. I conclude my discussion to the above topic by saying that a regular exercise or yoga and a strict diet and playing sports and regular check ups we can keep our body healthy after all there is an old saying “Health is Wealth”.

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:

This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:

This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:

This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:

This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:

Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.